How I Lead Content Strategy

I’ve led and established content strategy within UX teams, ensuring coherence and structure to how content is presented.

A CASE STUDY ON CONTENT DESIGN

As a Content Strategist, I ensure that content is relevant, up-to-date, and usable.

While at Yahoo! (2009 - 2011), I architected web content through gap analysis, content inventory, content template, taxonomy, voice/tone guidelines, and iterative reviews.

Trailbrazer

At a time, content strategy was not considered integral to User Experience, I was the lead Information Architect and Content Strategist, supporting several products across Yahoo!, such as Y! Cricket, Y! SMB, Y!Mail, Y!Education and more.

I also provided copy: UX, informal, scholastic, technical, promotional, journalistic.

Evangelizing for content strategy, I established it as part of UX team and was selected to present a paper on it in Yahoo! Techpulse 2010.

Modernization

Between 2016 to 2020, as part of my Lead UX Design work in Juniper Networks, I worked on creation of a help model that made access to help simpler and more contextual, I also began looking at modernizing content in help documents.

I worked with the writers and editors to simplify documentation through use of personal tone, reduction of text-wall effect, balancing of visual techniques and emphasis on succinct explanations.